In recognition of the 100th anniversary of the symbol of London Underground and London’s transport system – the ‘Roundel’ – Art on the Underground commissioned 100 artists to make brand new works of art inspired by the Roundel as a contemporary symbol for a world class transport system. All 100 works were on display for three weeks in London’s East End. A selection is now exhibited on the Underground as posters in a range of formats and can be seen at St James’s Park, White City, Piccadilly Circus and Heathrow Underground stations.
The series demonstrates a contemporary vision of one of the world’s most recognised brands. Reflecting upon a tradition initiated by Frank Pick in the 1920s and 30s, the artists interpreted what the ‘logo for London’ means to them today, employing the Roundel as a symbolic element of their works as opposed to its more frequent use as a branding mark.Invited artists were drawn from an international pool of individuals connected to the Tube through its commissioning programme Art on the Underground. The collection reflects the programme’s support for artists at various stages in their careers, from recent graduates to artists with a worldwide reputation.
Go to the project page on this project to view all 100 artworks